Reimagining the classic cookie with Cookie Rich
WHY THEY'RE DIFFERENT
HOW WE HELPED
Cookie Rich is an entirely new take on the classic cookie. Take one look—and then one bite—of this product and you'll see why this cookie is unexpected in every way.
Hope Meng Design developed a brand identity and packaging for Cookie Rich that exudes everyday luxury. The custom wordmark emanates sleek minimalism. The CR monogram is a clever play on the shape of the cookie. A splatter of flour adds dynamism and grit to this edgy yet seductive brand.