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Reimagining the classic cookie with Cookie Rich

WHY THEY'RE DIFFERENT

HOW WE HELPED

Cookie Rich is an entirely new take on the classic cookie. Take one look—and then one bite—of this product and you'll see why this cookie is unexpected in every way.   

Hope Meng Design developed a brand identity and packaging for Cookie Rich that exudes everyday luxury. The custom wordmark emanates sleek minimalism. The CR monogram is a clever play on the shape of the cookie. A splatter of flour adds dynamism and grit to this edgy yet seductive brand.

BRAND IDENTITY
PACKAGING
WEB DESIGN

Developed in collaboration with Smith Brand Studio. Food photography by Todd White and Consumable Content.

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Are you reinventing the cookie, the wheel, or the world? Tell me more. I want to hear your story of innovation.