Chasing light with Allison Busch Photography

BRAND IDENTITY
PRINT COLLATERAL

Allison Busch is a photographer who pushes the boundaries of family photography into the world of fine art. Her keen documentary eye captures vivid and evocative portraits of childhood and family life.

All photographers are chasers of light, and Allison Busch is no exception. This became the guiding principle of Allison Busch's brand identity system. Hope Meng Design developed a monogram that appears as if the thin strokes of the letters had been blown out by an abundance of natural light. Brand colors are always presented as a gradient, encompassing the full color spectrum.