Creating a magical space for potential with Catalyst Circles
WHY THEY'RE DIFFERENT
HOW WE HELPED
Catalyst Circles is an executive coaching and leadership consultancy that focuses on experiential workshops where leaders can harness their full potential.
In our initial intake interview, the principal of Catalyst Circles spoke about “creating a magical space” for her workshop participants to integrate her lessons about leadership. Hope Meng Design focused on this phrase as the guiding principle for the brand's visual strategy. The color palette evokes a magical spectrum while remaining professional. Additionally, Hope Meng Design played off the concept of "circles"—the logo consists of two circles that create a CC monogram.